Twenty or so years ago, small businesses and those who had limited budgets for marketing, had very limited means for promoting their products. Today, small businesses are competing alongside big businesses using the internet. The internet is a heaven sent resource for businesses. It allows them to market and promote their products using the least amount of effort and money.
If you’re looking for help to promote your business but don’t have a huge budget to do, so here are some simple and inexpensive ways you can do it.
1. Create a blog – A blog is a great way to introduce your product to your customers. Using a friendly, almost conversational tone, using a blog you can talk to your customers as if you’re talking to them one by one. People often respond to blogs more positively than to sales copy. They see blogs as personal and more intimate.
2. Use social media – This is one of the best and least expensive methods of promoting your product. Millions of people are using social media and are logged in almost all the time. Having a presence there will increase your reach and visibility to customers.
You can try a paid post to get more people to see your product. Paid posts require you to pay a small fee, but it’s still cheap compared to print or TV ads. If you don’t have a budget for paid posts, you can just make sure that your free posts contain the best content and the most stunning photos. People respond well to a beautiful photo, and are more likely to share it with their friends.
3. Consult with an SEO expert – SEO, or search engine optimization, is a term that refers to optimizing your website content to increase your chances of getting top search result. SEO consultants have the knowledge of what methods to use and strategies to apply to the kind of product that you offer. SEO specialists look at your current content and analyze it using SEO tools, to see if changes are needed to make it better optimized for web searches.
4. Sponsor a contest – A good example of a low cost contest you can sponsor is an online contest, wherein people will post a photo of themselves holding your product. The best photo wins, and you get user generated content for free.
A contest doesn’t have to award huge prizes. It just has to be fun and easy to do. Post contest rules online, and encourage your followers to join. You can also boost the post so that many people will see it.
Promoting your product doesn’t have to be expensive or elaborate. Sometimes simple things like social media posting can do the trick. Create a post that becomes viral, and you’ve got your work cut out for you.